For Merchants

Your wine list.
Explained by 300 million
years of geology.

The wine your customers haven't found yet. The ground under a Grand Cru doesn't stop at the fence. Our Spatial Intelligence Engine maps the geology under every vineyard and cross-references it against every bottle in your city — so your customers can find what's worth buying at a fraction of the price.

4,925
Vineyard sites
scored
42,068
Geological
formation records
2M+
Terrain parcels
processed
300M
Years of geology
mapped
The insight

The rock under a Grand Cru
doesn't stop at the fence.

A Premier Cru vineyard in Gevrey-Chambertin called Les Champeaux physically borders the Grand Cru Chambertin. Zero metres of separation. Same Bathonian limestone. Same slope. Same elevation band. The geology is continuous.

The price difference? 10 to 1.

This pattern repeats across every region we have mapped. The classification line was drawn in 1936. The geology didn't change. Your customers are paying for the label, not the land. We show them where the land is the same and the price isn't. That is the conversation that keeps them coming back.

Gevrey-Chambertin · Spatial Analysis
Chambertin Grand Cru
$1,200+
Classification: Grand Cru · Bathonian limestone · 286m · 8.1°
0 METRES SEPARATION · CONTINUOUS GEOLOGY
Les Champeaux
$120
Classification: Premier Cru · Same Bathonian limestone · 302m · 6.6°
Geological match confirmed · Terroir score 8.9/10 · Price ratio 10×
The platform

Four ways your customers
discover and buy wine.

From the day you sign up.

01
On Unhyped
Your wines on unhypedwine.com

The moment you go live, your inventory joins Singapore's only terroir intelligence platform. Customers already searching for Burgundy under $100 or a Hermitage on granite under $200 find your bottles. Immediate audience. Zero extra work.

02
Your branded site
yourname.unhypedwine.com

Your brand, your colours, your wines only. Use it as your main customer site, share it with regulars, put it in your newsletter. Spin up in minutes from a single CSV upload. The intelligence is the same. The name on the door is yours.

03
QR at the table
A sommelier at every table

Print a QR code for each table. Guests scan, ask anything, get recommendations from your list backed by 300 million years of geological evidence. A sommelier who knows every bottle, works every shift, and never has an off night.

04
Direct ordering
Discover it. Order it. Done.

Customers save wines they love through the sommelier and order directly — from the table via QR or from unhypedwine.com. Every order lead lands in your dashboard. The sommelier becomes your most productive floor staff.

LQV Singapore — Table 7 · Powered by Unhyped
You
What's a good red under $120 that's actually worth it?
S
Rossignol-Trapet Gevrey-Chambertin Petite Chapelle. This Premier Cru shares a boundary with Chambertin Grand Cru at zero metres. The same Bathonian limestone runs continuously beneath both vineyards. The same slope, the same elevation band, the same geological formation that makes Chambertin one of the most expensive wines on earth. Chambertin sells for over $1,200 a bottle. This one is $95. The classification line between them was drawn in 1936. The geology didn't change.
0m from Chambertin Grand Cru · Continuous Bathonian limestone · 302m elevation · 6.6° slope Geological match confirmed · Same formation as a $1,200 Grand Cru · Terroir score 8.9/10 Producer: Rossignol-Trapet · Established family domaine · Gevrey specialist
The intelligence

Not a recommendation engine. A geologist.

Every answer comes with the actual evidence. The bedrock formation under the vine. The exact metres to the nearest classified site. The producer's mentor chain traced through generations. Why the price is what it is, explained by the land it came from.

This is not built on ratings or "customers who bought this also liked." It is built on geological surveys that took decades to compile, processed at plot level for the first time in history, and cross-referenced against live merchant inventory in real time.

Nothing that runs on a critic's score can do this. Because this was never about scores.

Evidence Card 9.2 / 10

Thierry Allemand Cornas Reynard 2021

Northern Rhône · Cornas · Cult Tier
Spatial 14km from Hermitage. Same Palaeozoic granite belt. Cross-boundary geology confirmed by BRGM spatial join.
Geology pρ1 — granite porphyroïde. Identical formation to Les Bessards, Hermitage Grand Cru. Quality weight: 0.92.
Topography 19.3° slope · SE aspect · 267m elevation. Steeper than 94% of Cornas lieux-dits.
Producer Cult tier. Mentored by Noël Verset (1920–2004). Verset defined the modern Cornas style. The lineage is direct.
Merchant analytics

Know which table orders, and what they're willing to spend.

Table-level scan data. What gets saved versus what gets bought. Price sensitivity by hour. Which wines come up in questions that never convert.

A weekly digest lands every Monday morning with the insights already written. The kind of data a restaurant group pays a consultant to produce — delivered automatically.

  • Scan activity by table number
  • Most saved wines this week
  • Peak query hours and price bands
  • Region and colour breakdown of customer interest
  • Weekly digest emailed every Monday at 8am
Scans by table Last 7 days
Table 3
34
Table 7
28
Table 1
22
Table 12
16
Table 5
11
Most saved this week All tables
Allemand Cornas Reynard 2021 12 saves
Rousseau Gevrey Lavaux 2020 9 saves
Selosse Initiale NV 7 saves
Mugnier Chambolle Amoureuses 2019 5 saves
Weekly digest Monday 08:00 SGT
Monday, 7 April 2026
Your Cornas Reynard was saved 12 times this week but purchased only twice. Customers asking about it skew to the $80–150 range — the wine sits at $95. Consider a front-of-house prompt. Table 3 and Table 7 account for 62% of all scans. Your white wine queries doubled, led by searches for Meursault alternatives under $100.
Getting started

Live in four steps.

From application to your first QR code on the table.

01
Apply

Fill in the short form. We review every application to make sure the platform is the right fit. You'll hear back within 24 hours.

02
Activate

Once approved, you'll receive an activation link. Set your password, access the dashboard. No IT required.

03
Upload your list

Export your wine list as a CSV. Upload it in the dashboard. We handle the matching against the intelligence engine.

04
Go live

Your branded site is live. Your wines appear on Unhyped. Download your QR codes and place them on the tables today.

Pricing

Beta access.
Free while we're growing.

You're joining as a founding merchant. While there are fewer than ten merchants on the platform, there's no fee. Help us build the right product for the market and you'll lock in founding merchant rates when pricing is introduced.

This is not a freemium trial. It's founding access to a product that has taken years of geological and producer research to build. When it scales, early merchants will have had the best of it from the start.

If you represent a group or have more than one venue, get in touch directly. We'll work out something that makes sense.

Group enquiries → [email protected]
Founding Merchant Beta
Free
While the platform is in beta
Your wines on unhypedwine.com — immediately
Your branded subdomain (yourname.unhypedwine.com)
Table QR codes, unlimited downloads
Sommelier scoped to your inventory
Analytics dashboard with 9 data points
Weekly digest emailed every Monday
Terroir intelligence across 4 regions — 4,925 vineyard sites
Founding merchant rates locked in at launch